When was the last time you heard someone say “social media marketing?” Chances are, it was probably in the early 2000s. Fast forward to 2019 and that phrase has become almost commonplace. But what does that mean for your business? If you’re not familiar with digital marketing, you might not know about some of its key concepts. If you’re not on board with these trends, you could be missing out on a huge opportunity for your business. After all, what better way to grow your brand than leveraging technology?There are many digital marketing trends that are reshaping marketing as we know it. Some of these trends have become so commonplace that they’ve almost become cliches. So what exactly are they? And how do they tie into one another? Read on to find out more about these digital marketing trends, and see if any of them hit home for your business.
First coined in the 1990s, AR is the merging of digital and physical reality. While AR has been around for decades, recent advancements in technology and accessibility have made it more accessible than ever before.There are a variety of ways AR can be leveraged for business purposes. You can use it to create marketing campaigns that immerse your customers in a digital experience. You can also use it to help your customers make better decisions. For example, real estate agents can use AR to showcase properties in their neighbourhoods, or to let prospective buyers tour a home without leaving their couch.
VR is a type of AR where the user experiences a fully immersive 3D environment, not just a digital overlay. VR has been around for decades, but recent advances in technology have made it more accessible than ever before.VR has been used for business purposes since the ‘90s, but it has recently seen a resurgence thanks to the rise in popularity of the tech industry. Businesses have been experimenting with VR for everything from training programs to product demonstrations.VR is expected to generate $21 billion in revenue by 2021. And while the technology is in its infancy, it’s set to become one of the most significant industries of the 21st century.
Influencer marketing is the practice of targeting certain customers with a product or service in exchange for positive reviews or other forms of social proof. It’s typically used by e-commerce companies and other businesses with unverified products or services.Influencer marketing has grown in popularity as more consumers have come to trust the recommendations of their peers. And while many businesses have been using this strategy for years, it has experienced a resurgence as social media has become more widely used.
Wearable technology refers to any device that is worn by the user. There are many types of wearable tech, including fitness trackers, smartwatches, and more.Wearable technology has become a popular trend in recent years. According to research firm IDC, shipments of wearable devices are expected to increase by 52% in 2018, compared to the same period in 2017. It’s estimated that the industry will generate $1.6 billion in revenue, up from $932 million in 2016.
Data-driven marketing is a practice in which marketing teams use data to inform their decision-making. Data-driven marketing isn’t synonymous with big data — instead, it’s the use of more qualitative data, such as customer surveys and feedback, as opposed to quantitative data, such as sales figures and user behavior. Data-driven marketing is popular among businesses that want to take a more data-driven approach to their marketing departments.Businesses can use data-driven marketing to better target their customers. Data-driven marketing can be integrated into more complex digital marketing strategies, such as lead generation and content marketing.
Blockchain technology allows for the secure creation, storage, and transfer of data. While the technology is still relatively young, many companies are jumping on board to experiment with its uses.The most notable application of blockchain technology is Bitcoin and other cryptocurrencies. However, many other industries are experimenting with blockchain, including healthcare, finance, and government.
In summary, the above are some of the most common digital marketing trends. If your business isn’t leveraging these strategies, you’re missing out on a huge opportunity for growth.Now that you know what these trends are, how can you incorporate them into your marketing strategy? If you’re not sure where to start, reach out to an expert for advice.