Digital marketing is the use of digital channels to promote and market your business. The name “digital marketing” might seem a bit generic, but it’s essentially the umbrella term for marketing efforts that focus on digital channels like social media and websites. The idea is to reach potential customers where they are most likely to engage with your business: online. In today’s world, that means digital marketing tactics like search engine optimization, PPC ads and social media marketing. Businesses of every size can benefit from digital marketing, but it takes careful planning and strategy to make sure your efforts are effective.
- Easier to measure ROI - No marketing channel has undergone as much change in recent years as digital marketing. This means that digital marketing metrics like clicks, leads, time-on-site and bounce rates can be easily compared between different channels and time periods. This is helpful for measuring the effectiveness of your strategies and creating more effective future efforts.- More accessible - Even small businesses can benefit from digital marketing. There are many affordable and accessible digital marketing tools and services available, such as social media management tools, blogging services and content marketing tools.
- Easy access to customers - Small businesses often have a local focus, which means they’re able to reach their market directly with digital marketing efforts. Small businesses can use digital marketing to reach customers where they are most likely to engage with your business: on their mobile devices or in social media channels like Facebook and Instagram. Digital marketing is also an affordable marketing channel for small businesses. While large corporations might spend thousands of dollars a month on digital marketing, smaller businesses can use lower-cost digital marketing strategies and tools to get started.
- Set goals - When you start marketing your business online, start with a goal of increasing your online presence. You can do this by setting up a website (if you don’t already have one) and an online presence on social media channels like Facebook and Instagram. Be sure to also regularly post content on your website and social media channels to increase your online visibility. This will help potential customers find you and encourage them to take action, like visiting your website or calling you for services.- Set deadlines - You should also set short-term and long-term goals for your digital marketing strategies. For example, you might want to increase website traffic by 50% in the next 30 days. Or, you might want to increase website traffic by 50% in the next 6 months.
- Create a digital marketing strategy - Before you dive into creating digital marketing strategies, it’s important to do a few things to set yourself up for success. First, you need to create a plan for your digital marketing initiative. This will help you stay organized and prioritize your efforts so you can make the most of your time and budget. It also gives you something to refer back to as you work towards your goals.
- SEO helps increase website traffic - SEO is the practice of improving a website’s ranking on search engines like Google and Bing. This means that websites that have high SEO rankings are more likely to show up in search results, which means more traffic. SEO can help small businesses attract more customers by increasing their visibility on search engines. SEO is also an affordable marketing channel for small businesses. While large corporations might spend thousands of dollars a month on SEO, smaller businesses can use lower-cost SEO strategies and tools to get started.- SEO is important for lead generation - SEO is also a great way to generate leads. This means that SEO can help you find new customers. If you use SEO for lead generation, make sure you’re compliant with Google’s new search terms reporting tool to stay on the right side of the law.
- Create an SEO strategy - Before you create your SEO strategy, you need to decide on a few things. First, you need to decide which keywords you want your website to rank for. You can use tools like Google’s Keyword Planner and Moz Pro to research popular keywords related to your business.
- Choose a blog platform - You can set up a blog on several different platforms, but the most popular choices include Blogger (owned by Google), Wordpress and Squarespace. There are pros and cons to each platform, but it’s important to choose one that is right for your needs. Make sure to choose a blog platform that’s easy to use and that has features that will help you reach your blogging goals.- Create a blog marketing strategy - Once you’ve chosen a blog platform, you need to create a blog marketing strategy. This includes choosing a blog layout, picking a blog name and selecting a blogging schedule. You can also consider adding a podcast or YouTube channel to your blog to increase your content options.
- Set goals - Before you launch your digital marketing strategies, it’s important to set goals for your marketing campaign. This will help you stay motivated and focused as you work towards your goals.- Create a digital marketing strategy - Once you’ve set goals, it’s time to create a digital marketing strategy. This will help you stay organized and prioritize your efforts so you can make the most of your time and budget.- Create an SEO strategy - Once you’ve created a digital marketing strategy, it’s time to create an SEO strategy. This will help you reach your goals and increase your website traffic and leads.- Choose a blog platform - Once you’ve created an SEO strategy, it’s time to choose a blog platform. This will help you reach your blogging goals and make it easy to publish and promote your blog posts.- Create a blog marketing strategy - Once you’ve chosen a blog platform and created an SEO strategy, it’s time to create a blog marketing strategy. This will help you reach your blogging goals and make it easy to create content and promote your blog posts.